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We willingly give our most personal data so often to advertisers, Big Tech, scammers, and everyone else looking to make a dime off us. Want to take control back? Start with changing a few settings that make it easier for strangers and companies to pinpoint who you are in your Chrome browser

While you’re at it, take a minute and look at your Facebook account settings. Tap or click for three steps to limit or stop targeted ads

Your browser offers Incognito or private mode. It’s not a privacy catch-all, but it can make a real difference.  

Is Incognito mode private? Sort of … 

While Incognito mode in any browser does provide more privacy than if you’re not using it, incognito isn’t as private as we were led to believe. 

When you surf the web incognito, your browser doesn’t save your browsing history, cookies, site data or information you enter in forms. However, it keeps any downloaded files or bookmarks created during the session. 

Your internet service provider can still see your activity, as can a school or employer providing your internet access or computer. Want to stop that? You need a VPN

That leads us to the question, “Is Incognito mode even worth using?”  

Yes, let’s look at three situations. 

Web browser privacy or incognito modes can help protect your privacy.

Web browser privacy or incognito modes can help protect your privacy.
(Getty Images)

1. Trying to keep gifts a surprise 

When you shop online, your browser keeps tabs on what you’ve perused. Later, you’ll see ads pop up on other sites that try to get you to come back to make the purchase — even if you’ve already bought the item. 

You might not be the only person seeing those ads. If the person you’re buying the gift for uses your computer, tablet, or smartphone, they will see the same ads. They may see them on their own devices, too, since you share an IP address. 

Of course, these ads tip them to what you’re up to. That won’t happen if you shop in Incognito mode. 

Stop throwing money down the drain: 5 ways you’re ruining your expensive phone, laptop, tablet, and TV.

2. Stopping the algorithm’s watchful eye 

We all look up things we don’t want to follow us around the web for years. Maybe you’re worried about an illness, or you need to look up a tutorial on doing a task around the house. 

It’s annoying to see reminders of those searches everywhere, especially in your YouTube algorithm. You can avoid these suggestions by searching in Incognito mode. 

You’ll notice that I said YouTube. Yes, Incognito mode isn’t just for your browser. You can search YouTube Incognito, too — but only from your phone. Here’s how: 

  • Open the YouTube app.
  • Tap your profile picture in the top right of the screen, then tap Turn on Incognito.

This feature only works when you’re signed in. When browsing incognito, your watch history, searches, and other activity won’t be saved to your profile. 

Did you know there are hidden apps on your phone? No, I don’t mean creepy spyware. These are useful, handy little features you should know.

What you search for online can follow you around, thanks to your browser's ability to track you.

What you search for online can follow you around, thanks to your browser’s ability to track you.

3. Separating your work and home life 

Most of us have two versions of our online selves: Work and personal.  

It’s a pain when you want to check your personal inbox, but you’re logged into your work account — especially if you use the same provider for both. Instead of using different browsers or signing in and out of your accounts, use Incognito mode. 

Try signing into your work email using your browser like usual, then open an incognito window for your personal account. Easy. 

PRO TIP: You can go even further by setting up separate browser profiles for work and life. You can bookmark, change your settings, or install extensions to make each profile more useful. 

Tap or click here to do that in your favorite browser. We cover Chrome, Firefox, and Edge. Sorry, Safari users, but Apple doesn’t offer this option. 

PODCAST: Bulletproof headphones, credit report change, new Zoom trick 

Have you tried one of those “buy now, pay later” services? Many shoppers love this setup — but now it will show up on your credit report. Speaking of shopping, you can buy a vertical mouse or life-saving headphones. (Yep: one gamer’s headphones saved him from a stray bullet.) In this episode, I’ll share AirTag news and a cool new Zoom trick that lets you speak with your hands. 

Incognito modes can help keep our work and home lives separate online.

Incognito modes can help keep our work and home lives separate online.

Check out my podcast “Kim Komando Today” on Apple, Google Podcasts, Spotify, or your favorite podcast player. 

Listen to the podcast here or wherever you get your podcasts. Just search for my last name, “Komando.” 

What digital lifestyle questions do you have? Call Kim’s national radio show and tap or click here to find it on your local radio station. You can listen to or watch The Kim Komando Show on your phone, tablet, television, or computer. Or tap or click here for Kim’s free podcasts. 

Copyright 2022, WestStar Multimedia Entertainment. All rights reserved. By clicking the shopping links, you’re supporting my research. As an Amazon Associate, I earn a small commission from qualifying purchases. I only recommend products I believe in. 

Learn about all the latest technology on The Kim Komando Show, the nation’s largest weekend radio talk show. Kim takes calls and dispenses advice on today’s digital lifestyle, from smartphones and tablets to online privacy and data hacks. For her daily tips, free newsletters, and more, visit her website at 

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