Dell was ranked as India’s most trusted brand for the fourth consecutive year in TRA’s Brand Trust Report (BTR) 2023.

Xiaomi Mobiles topped the Mobile Phone Category and was ranked second in the overall list for the third year. Meanwhile, Titan Watches (up +5 ranks) was the third most trusted brand in India in 2023.

TRA’s BTR 2023 was the twelfth edition in its series and was a result of a syndicated research of 2500+ consumer-influencers across 16 Indian cities.

BMW (+3 ranks) was ranked fourth in the list. Bata (up +32 ranks) was placed at fifth position. Both brands have entered the top five for the first time in the twelve editions.

E-commerce giant Amazon slipped to sixth position, a position down from the last year, and LIC (down -1 rank) landed at seventh place.

FOGG (up +106 ranks) was at seventh slot with a high rank gain over the previous report. LG Televisions (down -5 ranks) was ranked ninth in the list, and Amul Cheese (up +185 ranks) concluded the list of top 10 most trusted brands of India in 2023.

“This year, 293 brands experienced an increase in their Brand Trust rankings, while 303 brands saw their rankings decline compared to the previous report. Remarkably, 401 brands that were not listed last year have made it onto the list this year, with only 3 brands maintaining unchanged rankings. It is evident that consumer trust has become a vital factor for brands to concentrate on in order to remain relevant in today’s fiercely competitive landscape,” said N. Chandramouli, CEO, TRA Research.There are 331 Categories from 38 Super-Categories listed in the report. Some other Category leaders included Amex (Credit Cards), Amazon (Online Retailer), Aachi (Spices), AO Smith (Water Heaters), Air India (Airlines – Indian), Allen Solly (Formalwear), Ambuja Cement (Cement), Apple iWatch (Smart Wearables), Aviva (Life Insurance – Private), Axis Bank (Bank – Private), Blue Dart (Express Services – Domestic), boAt (Audio Equipment), Cambio (Sports Bicycles), Canon (Cameras & Printers), Chai Point (QSR – Tea), Citibank (Bank – Foreign), Dr. Agarwals (Eye Hospitals), Jeep (SUV Manufacturer), Giny & Jony (Kidswear), HDFC (Home Finance), Hewlett Packard (Personal Computers), Nataraj (Writing Instruments), Honda (Two Wheeler Manufacturer), Hyundai Creta (SUV – Brand), Muthoot Finance (Financial Services), Patanjali Dant Kanti (Toothpaste – Ayurvedic), and Wagh Bakri (Tea).

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